Many newbie bloggers look at blogging as an easy way to write something interesting and get a lot of comments, likes, and traffic in return. However, in reality, that is not how this works. Now making mistakes is not a bad thing and it does not make you a bad writer either. That said it would be a lot easier if you started off knowing the most common mistakes made and how to avoid them. If anything, this will give you a leg up over the competition.
Choosing the Wrong Niche
Now, this is a very common mistake and one which often leads to bloggers abandoning all their hard work a few months down the road. One reason why bloggers make this mistake is either because they didn’t think much about the niche or were misled. A few months later they finally give up either because they find writing about that niche boring or are just unable to draw much traffic.
To prevent this from ever happening, choose a niche that you’re passionate about. If you’ve just started, make a switch right away before putting too much work into it.
Missing the Preliminary Steps
The biggest mistake you can make as a blogger is jumping straight into publishing new posts without following through with the preliminary steps. The first and the most important is creating a Google Analytics account. Then submit a sitemap, set up automated backups of the site, and have a list of keywords you’ll target. You should also use a SERP rank tracker tool to keep an eye on how well you’re doing with search engines because after all, that’s where the majority of your traffic will come from.
Quality Matters More Than Quantity
Whether you’re trying to grow your audience via social media, attracting more search engine traffic or perhaps trying to get more likes, quantity does not matter as much as quality. Nobody cares if you have 100,000 followers if only 50 of them engage with your regular posts. Plus, if nobody is sharing your content, liking and commenting on it, its soon going to be dead. So, instead of 10 low-quality articles try writing 3 high-quality articles, and you’ll see the difference.
Knowing Nothing About SEO
Much of your traffic is going to come from search engines. However, many newbie bloggers despite being great writes know nothing about optimizing their content. So, they are never found and which leads to them giving up.
Take some time to learn about various on-page and off-page SEO techniques. Do proper keyword research and then try maximizing the traffic to your blog.
Failing to Post Regularly
Yes creating high quality, we researched blog posts with video and pictures is pretty hard work. It takes time and dedication. Though newbie bloggers tend to be inconsistent with their publishing. So, one day they will be on a posting spree and the next day nothing.
The key to growing your audience is to figure out a good regular posting pattern. It can be every week, day or month. If you have time over the weekend write several posts and schedule them to be posted each week automatically. That’s better than posting them all the same day. That way you’re giving readers an incentive to come back for more.
Not Networking With Other Bloggers
Networking is a huge part of growing your blog. You need to connect with other bloggers in your niche, try to collaborate with them, and post each other’s content.
Interestingly, in the blogging world, there are always people you can connect with. All you have to do is drop them an email, add them to a social network, etc. the more extensive your network, the more the blog will grow.
A Ridiculous Number of Google Ads
Obviously, Google Ad partnerships and Adsense are a great way to make some extra money on the side. But spamming your website with hundreds of these ads will negatively impact your blog.
Yes! The more places you have these ads, the higher your chances of getting clicks. But you’re also risking the fact that readers will find them intrusive. After all, there is a reason why people use ad-blockers.
Don’t ruin your reputation and your blog for just a few extra cents. If you’re going to use Google ads, do so wisely.